I plan to post periodic updates on my Zazzle experience and store. I have tried to track down stats online and I have found lots of products and heard from some Zazzle superstars but there is very little online (that I can find anyway) about how the "average" storekeeper does.
I opened my store back in 2013, but I did not publish my first product until May of 2016 - so I have been at it for a little less than 3 months. I am having a blast and probably spending a little too much time fiddling with the site.
I do not have a graphic design background and spend my work days up to my eyeballs in numbers and spreadsheets so it is nice to have found a creative outlet. I will be the first to admit that I have a lot to learn, but that too, is part of the fun.
As of today, I have 1,287 public products. I have spent that last 2 weeks culling some of my earliest creations that need to be deleted or reworked. I have more work to do.
In the beginning, it was a matter of publishing as many products as possible - now I realize that approach was a mistake.
The beauty of Zazzle
I am ashamed to admit that I did not really understand Zazzle's value proposition when I started creating products. I now understand it to be:
a) They offer unique designs that (often) cannot be found elsewhere and that are one of a kind.
b) They offer gifts that are personally meaningful in some way. That could mean a quote a monogram, a special date, a personal picture etc.
So armed with that knowledge I need to recreate hundreds of products.
July StatsMost viewed product this month:
Flying hearts and dragonflies print by MessyTown
Find more Dragonflies Shower Curtains at Zazzle
I love this print and I have built a large collection with it.
Views: I find that I am receiving 1 daily view for each 200-250 products. I don't know if that is good or bad but hope to improve.
Sales: July was a great month for sales, thanks in part to the massive Christmas in July promotion. I expect things to slow down but I am delighted that I have sales. It can be disheartening to go days, and weeks on end without visitors or sales.
I sold 6 products - all small ticket items. Three of those products were 3rd party referrals, so thank you to the promoters.
Conversion: If my math is correct, every 25 views resulted in a sale. That is fantastic and I would be nice if I could sustain that ratio. I expect 1:75 to 1:100 views to convert to a sale.
Well thanks again. I will be back next month with the latest stats. I want to talk about my store name (which is awful) and all the other wonderful things I am learning along the way.